On Campus Crusade for Christ Changing Its Name to Cru


Last night the organization I work for announced its new name. After 60 years, Campus Crusade for Christ in the U.S. will now simply be called, Cru.

It was an emotional moment for all of us who work with our ministry. Fear, excitement, confusion, relief, then ultimately trust in and praise to the Lord filled Moby Arena, where all 5000 of us gathered to hear the news. As our emcee commented, it had to be the first time in our history when every single staff member arrived on time—if not early—to a meeting.

For many of you, the news of our name change isn’t even been a blip on your radar screen. But some of you have an emotional investment in the name, Campus Crusade for Christ. If you would like to read or hear more about why we changed our name, I encourage you to access the following resources:

To read the official press release from our organization, click here.

If you have any questions about the name change, check out our FAQ page here.

If you still have more questions about this decision, click here.

To watch videos from several of our ministry’s leaders—including co-founder Vonette Bright—about the name change, click here. I particularly appreciated this video, from CCC’s Vice President of North America and Oceania, Steve Sellers.

For what it’s worth, I want to publicly state that I wholeheartedly support our leadership in this decision. I couldn’t ask for more godly, humble men and women to serve under. I am grateful for their wisdom and leadership.

I’m also grateful for media outlets like Christianity Today, who immediately posted a balanced, responsible article about the name change. To read it, click here.

I’m trying not to feel frustrated by many other media outlets, as well as numerous individuals, who are using this event to cause unnecessary dissention and controversy within the body of Christ. USA Today in particular posted an irresponsible-at-best post in their Faith & Reason forum.

Using only second-hand, out-of-context quotes, the article implies that we removed the name “Christ” from our name because we felt the need to water-down the gospel message to make it more palatable to the masses. I find it highly ironic that our organization, which for 60 years has carried the reputation for often being too pushy and upfront about Jesus, has now, overnight, become too wimpy.

Alas, I digress. I think what I want to say, what I want to plead for, is to ask my fellow brothers and sisters in Christ to not fan the flames of dissention. Ultimately, the name and reputation of Campus Crusade for Christ/Cru is not important. But the name of Jesus Christ is. Please help us lift His name high by giving our ministry the benefit of the doubt.

We desire for people everywhere to know and love Jesus, who alone has the power to save. Please stand with us in this significant time in our history.

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